1924 - 1949: The Beginnings and the Development of a Vision

ELORA founder Erich Rauch

1924

Company founded by Erich Rauch sen. in his parents’ cellar.

1928

The 1st ELORA employee: Max Böttger

The first ELORA employee Max Böttger
First ELORA Logo

1928

The ELORA brand is registered (24.05.1928).

1928

First company building Birker Weg, Remscheid. Factory and Packing Department.

First company building of ELORA in Birker Weg in Remscheid

1931

ELORA employees in the early years.

1937

ELORA brand with cloud

ELORA logo with cloud
ELORA delivery van in the United Kingdom

1937

Always close to the customer: ELORA delivery van in the United Kingdom.

1945

Currency reform Introduction of the DM. The economic upturn led to a rapid increase in demand for ELORA products.

Deutsche Mark

1949

One of the first trucks after the war years

1950 - 1974

Expansion and International Establishment

1975 - 2000

Growth of the Company and Consolidation of Market Position

2000 - 2024

Innovation and Generational Transition