An unforgettable weekend

Tool manufacturer ELORA celebrates 100 years with all employees, families, customers and partners

After spending an exciting day with our overseas guests in Cologne on the Friday of the last weekend of August 2024, our ELORA DAY on Saturday was all about our loyal employees and their families, alongside our great customers and partners.

ELORA is a family-owned company – so of course there was no question of celebrating our big day together with all our families. We would never have imagined that we would end up welcoming such a large number of guests. To our great surprise, many of our customers and partners from all over the world made the long journey to celebrate this special milestone with us. The festivities grew from an initially small, planned event to a celebration with over 600 guests.

Within a very short period of time, ELORA Werkzeugfabrik was transformed into an event agency, as we had never organized an event of this size before. But with the strong support of our entire team and our external partners, we managed to organize an entire ELORA weekend that far exceeded everyone’s expectations.

On Saturday, we opened all the doors of our headquarters to our guests. Administration, warehouse and even our production could be visited live, while the forge in particular, where our quality tools are still made by hand, attracted the greatest attention of our guests. The impressive mix of traditional handcraft and state-of-the-art robot technology showed how ELORA has managed to successfully produce tools “Made in Germany” for 100 years.

Fun and entertainment for the whole family

Fun and entertainment were also provided: a jumping park and face painting for the younger guests, a whole food court with live cooking stations, cocktails and a Segway obstacle course for the adults – and all this in glorious sunshine.

The shuttle bus, which regularly drove our visitors back and forth between the administration building and the production site to give them the opportunity to take a look behind the scenes, ran every 30 minutes from Blaffertsberg to Schmiedestraße.

The grand finale of this special day was our ELORA Night at the “Alte Schlossfabrik” in Solingen. The popular event location was transformed into a “100 years of ELORA” time journey with great passion for details. A real highlight was the winner’s vehicle of this year’s RX3 European Championship winner Nils Volland, which was made available to us at short notice by Volland Racing on the way to Portugal. There was also an impressive exhibition presenting the first tools from ELORA’s history, historical catalogs and advertisements – real treasures from our company archive.

ELORA NIGHT

Our purchasing manager Peter Steinberg and Thorsten Zurawski, member of the management board, led the evening program. In addition to numerous program points, they also gave our guests an exclusive insight into our new product catalog. Our Managing Director Andreas Rauch told the exciting story of ELORA since its establishment in 1924 and looked back on our history with all the important events and personalities that have made us what we are today.

A magician and DJ provided the right entertainment and the evening ended in a joyful party night that all guests will remember for a long time to come.

Many thanks to all our guests and supporters.

You made our anniversary a great weekend of celebration!

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